The Whole Tennis Thing

By NATHAN TAYLOR PEMBERTONEDITION NO. 1

The Whole Tennis Thing

By NATHAN TAYLOR PEMBERTONNO. 1

Welcome to Groundies

There’s a tennis tournament underway in New York this week. It’s been a decade since I first made the trip to Flushing, during my first summer living in the city. Nothing special stands out from that moment. I remember my high-altitude seats and the vague shape of the match happening below (involving Djokovic and, I think, Joao Sousa?). It was expensive, painfully so, even 10 years ago. I do remember that, plus the warm, breezy silence swirling around up there.

For a long time, this was the totality of the tennis experience to me. How one participated in tennis. You attended the top event. You backed a player and wore their logos. Roger hats and Rafa hats. Even if everything felt like noise, from the luxury symbols to the tournament plotlines and even the winners and losers themselves. This was tennis, I thought, no matter if it seemed to have little connection to the game I played, sporadically, randomly, on thrashed public courts miles away.

In time, though, I realized there were two distinct versions of this sport. The high-altitude one up in Flushing, and the one down here, powered by pushers and prodigies. The version with sign-up sheets and strangers yelling at each other over court time. And that’s mostly the idea of this column, to explore the side of tennis that takes place every day on public courts, in cities and suburbs, from first light to lights out. The weirder, grittier, unlit version of tennis that takes place every day at ground level (hence the name, Groundies). Each month, this letter will try to tap into the communities, traditions, local legends, stories, and dramas—the hyper-local shit that unfolds on public courts in New York City and beyond. The things, in other words, that don’t filter up into the world of glossy tennis conversations.

Also, we’re setting up a hotline of sorts at groundies@thesecondserve.com. Drop me any ideas, tips, or complaints (stray gossip as well) that you’ve heard on the ground. 

Back to the Grind

The once and future site of the Brian Watkins Tennis Center in the East River Park on the Lower East Side of Manhattan.

Back to the Grind

The once and future site of the Brian Watkins Tennis Center in the East River Park on the Lower East Side of Manhattan.

On a cloudy afternoon, a 36,000-square-foot field of tar looks like it’ll swallow whole anything that steps onto it. At least this is my impression as I approach the matte-black expanse that happens to be the only tennis courts currently being built in all of New York City.

While most of the tennis-minded residents of the city have begun to converge on fan week at the US Open, miles from here I’m being escorted around one of the construction areas at the newly renovated, and elevated, East River Park in the Lower East Side. This is the former site of the Brian Watkins Tennis Center, which once housed a dozen of the city’s most decayed, and most cherished, courts. It was a noisy, chaotic urban playground—a site of pilgrimage for downtown players from all backgrounds.

Today I’m walking past small mounds of rock and stacked building materials and spools of landscaping mesh piled everywhere. The city just recently opened the first half-dozen courts, and the players are already out here pushing balls across the freshly painted surfaces.

My escorts are four men in hard hats and reflective vests (who require me to wear “PPE” as well). They work for both the city’s Department of Design and Construction and HNTB, the construction firm hired to carry out the city’s $1.45 billion “coastal resiliency” project, which began to consume the park back in 2021. The unfinished section of court in front of us, ringed by a small concrete retaining wall and shiny chain-link fence, and the new courts nearby represent a small sliver of that price tag: $2.2 million.

I’ve come out here because I’m interested in what goes into building a tennis court, especially a New York City tennis court. I’d like to get a better idea of the interlocking pieces between city and community. Earlier in the day, I spoke with Manhattan Borough Parks Commissioner Tricia Shimamura, who will oversee the park once the DDC has finished its work. Shimamura referred to the 27,600 tennis permit holders in the city as an “engaged…passionate group.” Code, I assume, for hectoring and particular.

(Shimamura offered me other useful insights about the opaque nature of the Parks Department’s relationship to tennis, like, there is no data on court usage or loads. But the agency listens closely, she claimed, to player feedback. Nor can they say which courts are the most heavily used. There are no plans to light local courts, like the new Watkins, which she claimed is not due to budget constraints but community pushback. Lastly, she told me it costs several thousands of dollars to repatch a cracked court.)

My field trip today was the result of a single email to the DDC. After a quick phone call with Ian Michaels, the agency’s director of public information, I found myself being ushered through a chain-link gate behind a porta-potty. Michaels is a Brooklyn native who references Frederick Law Olmsted, the grandfather of all landscape architects, within minutes of our first meeting on the Delancey Street bridge. Walking into the job site, Michaels lets me know, with no particular emphasis, “I’ve never really understood the whole tennis thing.”

No, these guys aren’t really tennis guys. Not that it matters. Douglas Maffei, the resident engineer for the project, tells me that this is his first tennis court basically ever. “I’m a guy who normally builds airports and amphitheaters and bridges,” he tells me.

Still, my guides appear to be content just to talk about their work, work that for four years has gone largely unnoticed, behind the shipping containers and heavy machinery obscuring the area. And they seem happier yet that someone appears to be interested in it. They’re trying to relate, I think. Bobby Isaac, a trim-looking assistant commissioner for the DDC, offers that his son has just made his high school’s varsity tennis team and had recently taught him how to grip a tennis racquet properly, though he mistakenly calls it a “bat.”

Back at the tar field, a landscape architect named Elvis Tull, who is wearing a thumb ring, tells me that the surface is, what they call, resting. For 30 days, it will rest to ensure levelness. During this time, workers occasionally spray water on the surface to check for pooling and unevenness. “We toss a nickel in the puddles that form,” Elvis tells me. “And if the water is deeper than that nickel, it means the surface needs to be re-leveled.”

I’m told that this is one of the 12 layers that make up a tennis court—the deep tissue of the visible surface. And as soon as the nickel test is complete, a subcontractor specializing in tennis surfaces will apply four layers of Action Pave Acrylic paint onto the courts. These early batches of paint are blended with sand, for grit, while the final layers that make up the top coat and lines are kept sand-free.

It strikes me then that this subcontractor, an expert in sports surfaces, would probably have some stories about iconic courts they’ve built, but they’re apparently on their lunch break. (“What can you do? It’s noon,” shrugs Maffei, the resident engineer.)

Five weeks from now, the surface will be ready for play. This will be, according to Shimamura, the last planned addition to the city’s existing inventory of 570 tennis courts.

So how long is a court expected to last? Fifty years? A hundred? The four men glance at each other, and it’s clear no one really knows. Maffei tells me that the courts, however, come with a 10-year warranty. “Structural damage, like cracks,” he explains, “are the responsibility of the subcontractor.” Small issues like chips on the surface or broken net posts fall on the Parks Department. “I’ll tell you this, though, these courts will never flood, not in a hundred years.” 

Day Old Bread

Left: “Bageled Bud”; Right: The US Open’s take.

Day Old Bread

Left: “Bageled Bud”; Right: The US Open’s take.

Recently, someone in my tennis group chat shared a lunatic-sounding tweet that was raving about the newest merch launched by the US Open ahead of the 2025 tournament. The merch in question was a tan T-shirt featuring a line drawing of a grinning polymorphic (plain) bagel holding what appears to be a small wooden tennis racquet.

“wait why did the us open actually make really good merch this year… the nyc bagel/tennis bagel play on words,” reads the post, which has earned 4.4K likes to date.

The design also happened to look remarkably similar to the grinning polymorphic (sesame?) bagel that appears on T-shirts produced by the Brooklyn-based brand Bageled NYC. Since 2022, Michael Foronda and Sam Burns have been making small runs of tennis-centric merch and accessories that you can see worn by locals in the Fort Greene tennis scene. Their most iconic design features Burns’ drawing of “Bageled Bud” hitting a vicious tweener while grinning. The shirt’s tagline, “Served Fresh Daily,” also happens to appear, verbatim, on the USTA’s bagel shirt.

It goes without saying that copping IP from the little guy is always inexcusable. But when the offending party is a half-a-billion-dollar entity operating one borough over, it feels like a different kind of treachery. I spoke with the Bageled duo this week, and they described their current state as, unsurprisingly, “angry.”

“I honestly think this situation touches a nerve with us on the larger issue of USTA and how they feel very focused on revenue. That cash-grab feeling. I feel like everything they do sends a clear message that the point of the tennis is not tennis, it’s about maximizing revenue,” Burns told me.

Compounding the harm, the pair pointed out that many people have mistakenly assumed that the brand had, in fact, officially collaborated with the USTA. Which, they note, would’ve been something they would’ve been open to prior to this misconduct.

Now, however, they feel compelled to respond legally. This week the brand plans to send the USTA a formal cease-and-desist letter, drafted with some pro bono legal help from within the Fort Greene tennis community. Even though it will likely go unnoticed during the chaotic stretch of the tournament, copyright law requires that they send their claim as soon as possible.

After speaking with the Bageled duo, I reached out to the USTA for comment about “the association’s new merch designs for the 2025 Open.” I was ultimately connected with Mary Ryan, the senior director of merchandising, who oversees, among other things, the T-shirt designs.

Things quickly unraveled moments after I mentioned the brand’s name. A junior public relationship person on the call asked that all questions be sent via email. And I was hung up on. My attempts to follow up were unanswered.

One hour later, I was emailed a statement by the USTA disputing Bageled’s claim:

The USTA independently created the US Open “New York Style” bagel merchandise through one of our artists. The term “bagel” is a well-known tennis term for a love set. We do not believe our merchandise is substantially similar to other market designs or would cause consumer confusion in the marketplace, and we dispute any allegations to the contrary.

The idea of a USTA T-shirt artist, to me, evokes the expert tradition of being, say, a Subway “sandwich artist.”

I’ll leave you with Bageled’s final, indisputable thoughts:

“Why tap into other people’s IP? At least if you see something you like, go to the source,” Foronda told me. “They’ve got their own flaming tennis ball, don’t they?”

Nathan Taylor Pemberton is a writer in New York City and can be found hitting at Fort Greene Park, Jackie Robinson, Cooper Park, or Pier 42 park. 

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